Consider the
plight of the modern small to mid-size business -- lost in the fog of cloud
computing, encountering virtual hosting providers that are, well, poor hosts. The natural impulse is to gravitate to the
familiar names in this still-nascent realm – Amazon, Google, Verizon, et al -- out
of wariness with what, at the entry level, increasingly feels like amateur hour.
As CRN recently
reported, a fair number of cloud adopters aren’t happy campers. According to an
Alcatel-Lucent study of 4,000 IT decision-makers worldwide, more than 50
percent are dissatisfied with performance and security protection, as well as with
the vendor community’s apparent inability to address both trouble spots effectively.
That
hasn’t deterred a great many businesses, which continue to flock to the
cloud. Per the survey, some 40 percent rely
on an outsourced cloud provider, and 52 percent say they plan to move some
resources to the cloud within three years. “More than 80 percent of IT decision
makers said they were moving, or considering moving, some applications to the
cloud -- but only 40 percent said they were moving, or considering moving, mission-critical
apps to the cloud,” CRN noted.
Lines are being drawn as the marketplace matures, and one size
decidedly does not fit all. At one end are
the Big Players -- Microsoft, IBM, HP, the aforementioned others – offering ultra
premium packages, with prices to match. At the other end are micro-players – virtual
garage shops that lack the cash and the requisite industry knowledge to host
even a garden party. They set up risky,
low-feature, low-function, low-value virtual environments at rock-bottom
prices.
The
consumerization of IT is a siren song to the uninitiated. “The
consumerization of IT is a result of the availability of excellent devices,
interfaces and applications with minimal learning curves,” observed Mark Cox in
eChannelLine USA. “As a result of using these well-designed
devices, people have become more sophisticated users of technology, and the
individual has been empowered. People expect access to similar functionality
across all their roles and make fewer distinctions between work and non-work
activities.”
Or
as IT consultant Brian Madden recently put it, “it's not ‘consumerization’ versus
‘desktop virtualization.’ It's not even
consumerization and desktop virtualization, because these two things are
not mutually exclusive... Instead, they're both pieces of what we may now call ‘end
user computing ’ Desktop virtualization is about delivering all types of
applications, data, and working environments, and consumerization is one of the
pressures that affects how we deliver that environment.”
Next: Caveat Emptor
in the Cloud
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