Datagram Case Study: Anamoly

Anomaly delivers traditional advertising agency solutions through the integration of non-traditional methods to deliver innovative interactive marketing, media strategy, design, and advertising solutions. A global company with offices in New York, Amsterdam, London and Toronto.

Edward Sears, IT Director at Anomaly, says, “Anomaly also develops its own intellectual property that it can license to clients in return for share in revenues. The Datagram team has consistently provided our organization with personalized attention and flexible solutions that fulfill our evolving business requirements with the utmost efficiency - all at an attractive and compelling price point. With one-stop-shop availability and a local presence, Datagram offers proven technical expertise and effective solutions that Anomaly has come to rely upon. Most importantly, Datagram shares our commitment and eagerness to deliver truly innovative and effective solutions that drive the success and satisfaction of our clientele by taking business to the next level.”

Optimized connectivity, high-level network security and peace of mind enabled by Datagram’s Colocation, Internet Access, Managed Email Hosting, Disaster Recovery Solutions & Business Continuity Planning services. Anomaly is a ‘project partner’ committed to satisfying the unique marketing needs of its diverse clientele by propelling product and service messaging utilizing multiple fronts, including advertising, partnerships, digital and social media. Since each solution is developed to fulfill each customer’s individual needs, Anomaly required reliable high-speed access to unlimited marketing resources, as well as the ability to seamlessly collaborate with their team members across the globe in order to effectively research, source, generate, edit, and distribute digital content across various mediums.

In the case of network outages caused by man-made threats or environmental disasters, the company also required an effective backup plan to safeguard the true essences of the business – reliable connectivity and critical data. Anomaly required high-speed Internet access, boasting reliable connectivity and security at a cost-effective price point. Datagram provided Anomaly with the reliable, secure Internet access and network connectivity necessary to effectively deliver its wide range of advertising solutions to media outlets such as print, radio, television, utilizing diverse digital, web, and mobile platforms.

In an effort to drive seamless collaboration amongst their team members, Datagram also provided Anomaly with advanced mail and groupware services, enabling employees in the company’s Toronto, Canada, London UK and Amsterdam, The Netherlands offices to share calendars, contacts and resources. With 24/7 access to Datagram’s experienced technical staff,

Anomaly can rest assured knowing their systems – and business - remain fully operational.

In order to protect the company’s critical information in the face of an unexpected outage, Datagram provides Anomaly’s New York office with a flexible and reliable Disaster Recovery solution complete with offsite data replication, storage, and an effective Business Continuity plan. As a result, Anomaly’s IT team is able to focus on the company’s core business requirements and provide necessary customer support while Anomaly’s systems are monitored and supported more effectively by a highly experienced team that knows hosting, Internet, connectivity, redundancy and business continuity.

-- Case study provided by Ilissa Miller, CEO, iMiller Public Relations.