Apps drive
most aspects of our modern world, including the enterprise. It has been an
incredible year of technology innovation and achievement for enterprise IT,
especially so with regards to software development, release and operations. New
trends in the space, the emergence of DevOps and the expansion of Orchestrated
IT, are just a few of the key themes that have shaped and defined 2012. But as
another momentous year comes to a close, many wonder what 2013 will have in
store.
The following predictions are based
off conversations with technology partners, industry experts and Serena
customers worldwide.
Large
Enterprises Exploit the Cloud Primarily to Speed Development Cycles
The cloud has emerged as a
dominant and powerful software development and deployment platform. In 2013, even
the largest and most conservative enterprises will move to the cloud for the
development phases of their overall delivery lifecycles. These were the
companies that resisted cloud computing in the past. Their use of the cloud
will be quite considered, as they will use a hybrid approach, exploiting the
public cloud for testing and staging, but a private cloud or on-premise
resources for production delivery. Keeping software production instances within
private resources supports the enterprise need for security and control.
Help Desk Evolves from Technical Support to Business Support
In 2013, Help Desks
will grow in importance from their present position as an IT function into a
business support function. This “Business Desk” will handle both traditional technical
support along with the non-traditional role of business support. The Business Support
Desk will support customer-facing personnel with understanding new marketing
offers, product offerings and the exploitation of other app-powered revenue
features.
A
companion trend is being driven by Bring Your Own Device (BYOD) activity. BYOD,
for instance, has created more of a ‘do it yourself help desk’ for office
workers since enterprise IT teams have their hands full with more pressing
tasks and don’t always have the time for the everyday maintenance issues that
BYOD creates.
The
Cost of Rework Drives a Rethink of IT Processes
Research firm voke
released data showing that 40-50 percent of the work IT performs falls in to
the rework category, a huge tax on their ability to deliver new functionality. Further
validating that claim, one large IT shop reported 17 percent of its total work
had to be redone at some point. Better software delivery processes will combine
in 2013 to help IT deliver software right the first time, with the large
companion benefit that much more software can be delivered by development
organizations that are dramatically less burdened by rework.
In the year ahead we predict the
increasing ubiquity of online enterprises will force a generational shift in
IT, from focusing on the siloed functions within IT to focusing on the
competitive goals of the business itself. As the dust settles, we predict
businesses will become more agile and that IT’s role will be
even more important. In the long run, IT taking on an expanded role in the
business will improve overall earnings performance.
Serena orchestrates IT for
enterprise organizations across the end-to-end application delivery lifecycle.
IT organizations can coordinate disparate processes, multiple tools and
globally distributed teams from initial business request, all the way to final
production release. Serena helps IT engage more rapidly and accurately with the
business, accelerate globally distributed water-scrum-fall development and
deliver applications more frequently into production – all while maintaining
enterprise visibility and compliance to corporate and regulatory standards.
About the author:
As
SVP of worldwide marketing, David
Hurwitz leads Serena's worldwide marketing initiatives, including product
marketing, communications, campaigns, sales readiness and field marketing. Hurwitz
has a quarter century of experience in the enterprise software industry, originally
as a Silicon Valley software engineer.
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