- Lisa Rhodes, Vice President of Sales and Marketing at VerneGlobal, says:
From car manufacturers to government organizations to
healthcare institutions, more and more companies are using high performance
computing (HPC) to calculate heavy, critical loads of data. As IT professionals
are aware, no longer can standard computers do the large amount of analytics
and data crunching that is needed for select applications. The high-value,
critical applications that are housed in HPC systems rely on parallelism to
operate - allowing multiple, thousands or even millions of tasks to run
simultaneously. These calculation-intensive applications use HPC to essentially
accelerate the data processing, allowing quicker and more stable functioning. As
the need for this acceleration continues to grow, the energy usage demand increases
causing an energy showdown that can be avoided under the right circumstances.
According to the Department of Energy HPC Data
Center meeting,
the rising amount of HPC facilities is causing concern due to the rapid
increase in electrical demand. In addition, a paper
from the Lawrence Berkeley National Laboratory (LBL) expressed the idea that
concerns over total cost of ownership (TCO) have moved the focus of the HPC
system architecture towards concern over improving power efficiently. It also
substantiates previous reports that power is becoming the leading constraint of
HPC systems. A recent report
from Partnership for Advanced
Computing in Europe (PRACE) confirms LBL’s statement and states that in the
last 15 years, the cost for energy along with the density of HPC computer has
risen sharply. Looking at where these HPC clusters are housed – in a data
center - it isn’t uncommon for machines to consume over 30kW per rack and
counting. Because of the high density, it is critical that efficient data
center infrastructure and cooling systems are in place to help manage this.
Powering data centers and HPC systems while keeping
low prices is no easy task. With the help of technology and green innovation,
data centers around the world are thinking outside the box to address this
issue. Enterprises are looking to not only lower their operating expenses
without compromising quality but also lowering their carbon footprint. To do
so, they want to ensure that all systems are running smoothly and all
applications—especially critical, high-value applications— are protected
without breaking the bank, which is where innovative data centers, like Verne Global, come in to play.
Seeing the uphill trend of power consumption continue,
Verne Global set out to design a data center utilizing the natural power elements
in its location in Keflavik, Iceland. Situated on a 45-acre former NATO base,
Verne’s campus utilizes 100% renewable power that is dual-sourced from
zero-carbon geothermal and hydroelectric plants. In addition to the abundance
of power, Verne draws on Iceland’s ambient temperatures for free cooling in
their 5,400 square foot modular structure. The green data center was designed
to address power concerns from corporations as they look towards their own data
center needs and options regarding availability, cost and carbon footprint.
BMW Group, a recently announced
customer for Verne Global, is just one example of enterprises taking their
HPC applications to green data centers. Safe from rising prices due to a
long-term power agreement with a local operator, Verne Global customers are
offered an affordable, fixed price. By moving several of their power-hungry
applications, including crash simulations, aerodynamic calculations and
computer aided design and engineering (CAD/CAE), to Verne Global’s campus, BMW
will not only lower the cost and improve reliability of its HPC operations but
also continue to honor its corporate commitment to greener operations.
According to Convey
Computer Corporation, reducing power without sacrificing performance is one
of the most important issues facing the HPC community in the next few years.
It’s up to data center operators to think creatively and help solve the
problem. If the selection of Verne’s state-of-the-art facility for housing
critical HPC applications for BMW is any indication, green data centers are on
the fast track to solving the complex energy issues currently facing the
industry.
Back in the mainframe age of servers in the data centers, the high cost of power generated from the structure and cooling was indeed a cause for concern on the company's electrical operations efficiency charts. Flash forward to this day and age, HP, Oracle and DELL are advocating green servers that consume less power but not compromising performance and it is based on the virtual and cloud base facilitation of RAID based servers that effectively cuts cost of power consumption.
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